Dometic Marine, the world leader in marine air conditioning and sanitation systems and equipment announces an exciting new sponsorship initiative for US-based Boating Writers International (BWI). It will be funding the inaugural BWI Continuing Education Series Program designed to train member journalists how best to operate in the ever-shifting digital and online business world.
Training will range from the creation of marine blogs to the use of social media tools and the clarification of legal issues in the digital environment. Information will be delivered via webinars, newsletter articles and/or podcasts.
Dometic is already a long-term supporter of BWI through its sponsorship of the $1,000 in awards for the Technical Writing category of the BWI Annual Writing Contest. At the recent Miami Boat Show, articles recognised were: ‘A Question of Balance’ by Jeremy McGreary in Practical Sailor ‘Planning Hull Efficiency’ by Eric Sorensen in Soundings; and ‘Maritime Moonshine’ by Bill Grannis in Trailer Boats.
On announcing his company’s sponsorship of the Online Education Series Program, Director of Marketing Doug Curtis commented, ‘BWI is a great organisation that has for many years promoted excellence in journalism and I am delighted to offer further support for it to reach its goals. This training will give journalists the necessary tools to respond to the ever-changing demands of the digital and online media world.’
‘The existence of a strong, respected media that writes with integrity and understanding is vital to the overall health of our recreational marine industry. For individual businesses quality editorial reporting offers compelling communication with customers. Dometic designs technologically advanced products that can take some understanding so we welcome all initiatives that support excellence of writing in all forms of media. I believe that there is no organisation best placed to deliver such ongoing education than BWI and Dometic Marine is delighted to support this project.’
BWI is a non-profit organisation consisting of writers, broadcasters, editors, publishers, photographers, communications professionals and supporting manufacturers involved in the marine industry. Further information on the BWI Awards and the organisation itself can be found at www.bwi.org