New Sierra consolidates service parts under one brand for both marine and land
Litchfield, IL – February 16, 2022 The 56-year-old marine brand Sierra will expand its offering by consolidating Dometic Marine product brand, Prime Line brand, as well as other product categories for outdoor power equipment markets. The new Sierra brand now covers both marine and land products, and announces a new visual identity befitting this new purpose.
Press contact
- Minako Nakatsuma Olofzon
- pr@dometic.com
About Dometic
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 8,000 people worldwide, had net sales of SEK 27.8 billion (USD 2.6 billion) in 2023 and is headquartered in Stockholm, Sweden.