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Top Trends in Long-Term Care
The new generation of seniors is reshaping the landscape of long-term care with their evolving preferences and behaviors. Understanding these trends is crucial for care facility owners looking to enhance resident satisfaction and stay competitive.
TREND #1: OVER 60 YEARS OLD GLOBAL POPULATION GROWTH
As the global elderly population grows, understanding seniors' evolving preferences and behaviors is crucial for long-term care facilities. According to the World Health Organization, the proportion of the world's population over 60 years old is expected to nearly double from 12% to 22% between 2015 and 2050, while people worldwide also live longer.
These significant demographic shifts bring new demands and opportunities for long-term care facilities. By staying informed about these trends, facility owners can improve resident satisfaction and remain competitive. They must navigate the logistical and emotional complexities of providing care to a growing population with varying degrees of dependency and health conditions.
22%
of the world's population will be over 60 years old by 2050.
TREND #2: CHANGING FAMILY STRUCTURES
Family dynamics continuously changed throughout the last 50 years. Fewer adults stay married to their first and only spouse, opting for divorce, remarriage, non-marital partnerships, or staying single.
As noted by the American Survey Center based on a survey done in the US, there is a growing number of non-traditional family forms, including cohabiting couples and single-parent households. These changes reflect broader societal shifts towards individualism and away from the extended family model that was more common in previous generations.
One of the takeaways from this is that not only is the number of older people rising within the total population, but this rising part of the population has less support from the family structure around them.
The emphasis on the individual can also reflect a higher demand for personalized experiences in the later stages of life, from customizable living spaces to customized meal plans and other individualized options.
The rising part of the elderly population has less support from the family structure around them.
TREND #3: INCREASED USE OF TECHNOLOGY
Seniors are becoming more tech-savvy, using digital devices to stay connected, manage their health, and entertain themselves.
Most online seniors spend at least six hours a day online and own an average of five devices. These seniors are sophisticated consumers, with 82% using their smartphones daily. A survey done by AARP shows that older adults use more devices than ever. The percentage of older adults using smartphones increased to 77% in 2020, up from 70% in 2019. Smart TV use among older adults doubled, reaching 34% in 2020. Tablet ownership among older adults also rose to 53% in 2020 from 40% in 2019.
For long-term care facilities, this means looking out for ways to keep their facilities up-to-date in order to meet residents' and their families' increased awareness of new technologies and enhance their quality of life.
82%
of seniors are using their smartphones daily.
TREND #4: IMPROVED UNDERSTANDING OF NUTRITION
It is no news that proper nutrition plays an important part in seniors' physical, mental, and social well-being. However, as people age, their motivation to eat can decrease.
Undernutrition is a major concern for elderly individuals, especially those who are unwell. According to a study conducted in UK geriatric wards, 44% of patients were in danger of malnutrition, and an additional 6% were malnourished. Moreover, people who live alone are at greater risk of malnutrition, eat less regularly, and have a lower daily intake of protein, fruits, and vegetables.
Modern amenities, such as personal mini-fridges, can play a role in enabling seniors to have much easier access to their favorite food items and manage their daily needs independently. This promotes more frequent eating and also can create a greater sense of independence.
44%
of patients were in danger of malnutrition.*
*according to a study conducted in UK geriatric wards
TREND #5: GREATER ASPIRATION FOR LIFE’S ENJOYMENT
The COVID-19 pandemic had a profound impact on 65+ year old's lives.
In the face of forced isolation and the loss of opportunities for exercise and leisure, many have demonstrated a remarkable resilience, valuing their free time even more. Mintel’s report found, that the pandemic has made people aged 65 and above want to have more fun in life. In their report which covered UK, they state that 40% of over 65s say the COVID-19 outbreak has made them want to have more fun in life.
Some of them struggle to return to old habits, while others have gained a new appreciation for life. The report even states that 51% of respondents want to try something new in the next 12 months.
40%
of over 65s say the COVID-19 outbreak has made them want to have more fun in life.*
*based on Mintel’s report
TREND #6: NEW WAYS TO BATTLE SOCIAL ISOLATION
Long-term care facilities can now promote social interactions not only through group activities such as communal dining but also through virtual connections. In today's digital age, innovative interventions are reducing social isolation and loneliness among older adults.
These technology-based solutions include teaching older adults how to use computers and the internet, regular support systems like telecare services and video games, social activities like video conferencing and online discussion groups, and programs focused on cognitive training and therapy. Creating opportunities for seniors to engage with such new technologies can improve their mental health and quality of life.
Using technology to connect with far-away family and friends can help seniors feel more connected and less isolated.
CONCLUSION
Understanding and adapting to the evolving preferences and behaviors of the new generation of elderly people is essential for long-term care facilities.
By incorporating technology, promoting independence, offering personalized nutrition, providing modern amenities, and fostering social connections, facilities can enhance resident satisfaction and remain competitive in the ever-growing elderly care market.
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